Sharia Hotels: Consumer Decisions to Use Hospitality Services Viewed from the Perspective of Prices and Sharia Labels in Medan

The growth of sharia hotels in the hospitality industry is still foreign to people Indonesia, although halal tourism starting develop rapidly. One city Medan Grand Jamee Syariah Hotel. An Acehnese man founded this hotel provide that upholds Islamic values. So he decided use label. This study aims determine whether price and labels company Hotel affect consumer decisions services. Determination value based on Likert Scale respondents' opinions are given each answer questionnaire. population used all consumers who have services products Medan. number samples was 30 results indicate pricing using In R Square analysis, 0.616 means 61.6% dependent variable can be explained by independent